Authenticity scarcity

I’m long on this trend. Will see this in writing, business and politics. People are craving authentic and real interactions. A handwritten note, admitting to screw-ups, compassion and vulnerability. Run your business with authenticity as a goal. Show up in your writing, in your relationships, and with customers. Being authentic takes courage, but it’s what people will crave in the digital decade.

11 Top Reading Recs

Shoe Dog by Phil Knight. My take: Entrepreneurial spirit and grit

Hatching Twitter – Nick Bilton. My take: Timing, execution, brilliance, luck intertwined with a living and breathing community of users who love the product.

Endurance: Shackleton’s Incredible Voyage – Alfred Lansing. My take: The only team and leadership book you should read.

My First Summer in the Sierra – John Muir. My take: Captures the raw beauty of the Sierras, Yosemite and California.

The Painted Veil – W. Somerset Maugham. My take: A beautiful love story

The Razor’s Edge – W. Somerset Maugham. My take: About the search for enlightenment. Very zen, before zen was cool.

The Elephant Whisperer – Lawrence Anthony. My take: About a mans love for the bush and it’s animals. You’ll never look at elephants the same way again.
The Count of Monte Cristo – Alexandre Dumas. My take: Love, vengeance and forgiveness. A wonderful adventure novel.
Dune – Frank Herbert. My take: The best sci-fi novel out there.
Watership Down – Richard Adams. My take:  Game of Thrones, but with rabbits. Deep and mystical.
Kill Your Friends – John Niven. My take: Dark humor and something completely different. If you’ve ever lived in London it will be even funnier.

Download your brain

Keep a notebook next to your bed. Before you go to sleep, make a list of things you need to do the next day. Download the “to do list” from your head to paper. Avoid using your phone because you’ll get sucked into a digital vortex.

Downloading to paper every night will clear your head, and you won’t spend cycles worrying about something slipping through the cracks. It’s also a good catch-all for random ideas and epiphanies.