Zombies in boom town

The next few years will be a time of massive growth for the economies around the world. My lesson after the 2008 recession was to make sure I was in the right company to ride out the boom times. Hard work, persistence and integrity are table stakes. 99% of your success over the next 5 years will depend on the company you choose.

It’s mostly about being in the right place at the right time, but you gotta make your luck and get yourself well positioned to partake.

Some companies will thrive as business travel springs back, tech hubs emerge because of remote work, and new software is built to support changes in the way we work and play.

Geopolitics won’t be the same in 2022 as businesses and consumers shift away from China as a consequence of COVID.

Weaker companies will die as they get eaten up by the faster-growing new competition.

Other companies will limp along like zombies, the equivalent of the walking dead. These zombie companies will trudge and decay over time as all the good people leave to start their own things or get poached. It’s a slow death, and a lot of loyal employees will rot in the carcass.

Choose wisely over the next 6 months. Hitch your wagon to a thriving company that’s attracting smart and motivated people riding the new growth wave.

There will be a massive opportunity cost if you consciously or unconsciously decide to ride out the boom in a zombie company. It’s probably better to be in a business that implodes quickly because it’ll force you to make a move.

There is a tide in the affairs of men

Which, taken at the flood, leads on to fortune;

Omitted, all the voyage of their life

Is bound in shallows and in miseries.

On such a full sea are we now afloat,

And we must take the current when it serves,

Or lose our ventures. 


Uncharted territory

Never sail into uncharted waters to avoid a storm. Boats are designed to handle stormy seas. They aren’t designed to run aground on a shallow reef.

Sometimes people borrow money from unethical lenders and ending up losing more than their business when things don’t go to plan.

Every winter, we read about a holidaymaker who takes the back road to avoid the snow traffic and congestion ends up getting stuck in the backcountry with a sad outcome.

Running from imagined danger can end up making things worse. 

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Tears and laughter

I predict tears and laughter in airports and train stations across the world when we can travel again. Some people, especially immigrants who have journeyed far away from their birthplaces, likely won’t see family and friends for a really long time. Reuniting with loved ones like children, parents, and grandparents will be a cathartic experience. I do not think people have yet realized that pre-pandemic was the last time we would see the people we loved for a very long time.

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