Make a move

“Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow…” – Jeff Bezos

In 1944, General Eisenhower, the Allied Supreme Commander in Europe, had to make one of the most significant decisions of WWII, and time was running out. He had already delayed the D-Day for a month, and he now set a date of June 5, 1944. The weather forecast for June 5 was rain and heavy seas. 

Less than 24 hours before the scheduled invasion, he gathered his advisers again. The weather forecast indicated that the rain would stop, and there would be clear sky breaks in the clouds in the afternoon on June 5. Still, his meteorologists predicted improved conditions for the following day.

Eisenhower decided to delay and changed the date for D-Day to June 6. 

Eisenhower made a decision and gave the order to set in motion the most massive amphibious invasion in world history; 4,000 warships, 10,000 aircraft, and 160,000 troops. Eisenhower had won his gamble with the weather, and within two months, Allied forces broke out from their Normandy beachheads and began their long battle march to liberate Europe.

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The problem with hiring people from large, slow-moving companies like Google, Apple, Facebook, Big Banks, Consulting firms, Big 4 Accounting shops, and top tier law firms is that long timer employees at these companies are conditioned to only make decisions when they have “all” the information. They are not comfortable operating in the grey spaces. They want it black or white. This ends up paralyzing their day to day decisions, and they get out-innovated in the long run.

Work with folks who move fast and comfortable making a call with incomplete information, and listen to their gut and data at the time.

Photo by Ivan Cujic on