Sometimes I will write a post on here that gets a good bit of traction via Facebook shares, Twitter, or old fashioned email forwarding, and other times a post won’t resonate as all.

I’ve also stopped predicting what will resonate and what won’t. There will be days when I’m excited to press the publish button and share a message, but it lands with a plop and quietly disappears.

I have also noticed that people dig through my archives, and sometimes a post has a second life.

The real visitor juice kicks in when the search engines index a post. It’s like an evergreen flow of free traffic to my site via Google and Baidu.

On some days when I’m swamped, I might release a photo or a small quote I’ve found; on other days, I can dig deep and write about something that’s been percolating.

I write about things I know about.

The best posts are authentic, from the heart and about something I’ve experienced first hand,

Writing every day builds the muscle. Start now.