Grinding it out and running a stubborn, slow growth business with all the goodies like antiquated technology, high employee turnover and price sensitive customers is the school of hard knocks. You come out tougher and smarter with an appreciation for true grit.

A tour of duty in a “tough” business makes you appreciate and seek out the ‘easier’ businesses.

Most business are a shit show beneath the hood, but some business models are just plain easier than others. You realize over time that there are easy ways to make money and hard ways to make money.

People who’ve worked in a big corporate all their lives don’t get this difference. Work with people like immigrants, founders, small business owners and grinders who appreciate the difference between easy and hard.