I recently listened to the Founders podcast by David Senra. He discussed insights from his re-reading of “Let My People Go Surfing: The Education of a Reluctant Businessman” by Yvon Chouinard.

One quote from the book related to falconry really resonated with me:

“Falconry requires you to be totally absorbed in the moment, to be one with the bird, to anticipate its every move. You need to train the bird without breaking its spirit. It’s the same with surfing, climbing, or any other sport. You can’t muscle your way through it. You have to be in tune with the moment. You have to let it flow.”

This quote emphasizes the importance of being fully present and connected in any activity, whether falconry, surfing, or even business. It highlights the value of proper training and preparation while reminding us not to brute force our way through challenges but to allow things to flow naturally.

Chouinard uses this analogy to explain his approach to running a business. He emphasizes the significance of nurturing a strong company culture, investing in employee training and development, and fostering a shared purpose and commitment among team members.